Here is an interesting paper framed around the concept of a modern utopian community.
As we move forward, the distinction between these two worlds will continue to vanish. We are entering an era of "Mass-Niche" media. You might watch a show that millions of others are watching, but your interactive choices or AI-tailored subplots make your version a piece of private entertainment.
Content is tailored specifically to a distinct subculture or community.