While designer labels and luxury cars remain status symbols, there is a growing trend toward "sustainable luxury"—buying high-end products that support local artisans and eco-friendly practices. Entertainment: Beyond the Silver Screen
The most exciting frontier for premiumisation is "Bharat." Consumers in tier-2 and tier-3 cities are no longer imitators; they are the new architects of India's premium culture. The "Prestige & Above" segment has evolved into a regional lifestyle staple, driven by a digitally native population that is deeply brand-conscious and seeks story and experience in everything from spirits to fashion. indian big tits hot