Principles Of Marketing By Philip Kotler Ppt Chapter | 1

The set of all actual and potential buyers of a product or service. Slide 4: Designing a Customer-Driven Marketing Strategy Title: Marketing Management Orientations

“The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.” principles of marketing by philip kotler ppt chapter 1

How charities, museums, and even churches use marketing. The set of all actual and potential buyers