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This is no small shift. Industry giants like Netflix have announced their largest-ever investment in the region, partnering with top production houses for 2026. Their upcoming slate includes the first-ever Telugu originals and creator-led Tamil series. Similarly, JioHotstar has committed a staggering over five years, revealing that 75% of all original South content commissioned today comes from their platform. These numbers aren't just about volume; they're a direct response to the passionate engagement of South Indian audiences.
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Which (Tamil, Telugu, Malayalam, Kannada) are you focusing on? This is no small shift