The DVB-er 2016 project aimed to upgrade ITV's broadcasting infrastructure to ensure high-quality digital signals were transmitted to viewers across the UK. The project involved the deployment of new DVB-T2 (Digital Video Broadcasting - Terrestrial 2) technology, which offered improved spectral efficiency and enabled ITV to broadcast high-definition (HD) content to a wider audience.
Strategic implications
Digital video collectors and curators (often referred to in archiving communities as "dvbers") keep meticulous records of 2016 broadcasts. A look through the Internet Archive's dvber collections reveals a diverse linear schedule that fed the digital platform. itv dvber 2016