The firm creates brand-new products or significantly alters existing ones to sell to its loyal customer base. This strategy relies heavily on robust R&D and strong brand equity. The primary risk lies in potential design failures or cannibalizing the firm's older product lines. Diversification (New Product, New Market)
Ansoff’s 1965 text proved that strategy is not a matter of luck. It is a systematic discipline of analyzing risks, identifying capabilities, and deliberately choosing where and how to compete.
Utilizing shared distribution channels, sales forces, or advertising campaigns.
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