: A standard industry indicator used in file tags to denote explicit adult material.

Netflix’s "choose your own adventure" (Bandersnatch) was the first step. The future is generative. The streaming service will know your mood (via biometric data from your watch or phone) and generate a playlist or a short film specifically calibrated to your heart rate and recent browsing history. The line between the media and the therapy couch will blur.

The remote is in your hand. Choose wisely.

The traditional boundaries between different forms of entertainment have also become blurred. For example, music videos are now often created with the same production values as movies, and television shows are often designed to be interactive, with viewers encouraged to engage with the content on social media.