The demand for "mature" media content has seen steady growth over the past decade. This shift highlights changing consumer preferences and evolving cultural perspectives on aging and digital media production.
This section explores how "mature" characters are portrayed in scripted media. Traditionally, older characters were often sidelined or stereotyped. Current research, such as studies found in the Radboud Repository , examines the discursive construction of identity in television fiction.
: These formats are being used to support doctor-patient communication for older adults , proving that entertainment-education (edutainment) is highly effective for this demographic.
Moving away from caricatures to explore the psychological depth of seasoned protagonists.
