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The "Siberian Mouse" was a photography studio based in Novosibirsk, Russia, that operated from approximately 2001 until it was shut down in November 2011. The studio was run by a man named Sergei Kropochkin (also known as "Uncle Seryozha"), who was arrested on November 15, 2011, following a joint operation between the Russian Ministry of Internal Affairs and Interpol. The studio outwardly appeared to be a legitimate modeling agency but actually produced series of soft and hardcore pornographic photosets and videos for a network of private collectors under the "Siberian Mouse" title. Kropochkin was eventually convicted in February 2014 on 145 counts of "violent" crimes of a sexual nature against underage girls.

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On chan forums, users began saying that looking at the "Masha Babko materials" placed you under the "Infinite Tsukuyomi"—a joke implying that once you saw it, you could never unsee it, and you were now "cursed" like everyone else in the thread. The "Siberian Mouse" was a photography studio based