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Social media has become the ultimate "link," where influencers and creators use platforms like TikTok and YouTube to showcase traditional dances like the or Lion Dance to a global audience. These digital snippets turn ancient traditions into viral content, making culture accessible and "cool" for the youth.

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This shift in viewing habits has created new opportunities for local creators while also presenting challenges. Traditional broadcasters are also adapting. reported a strong financial year, reinforcing that trusted local channels still hold significant power. Even in the digital age, radio remains a surprisingly resilient medium, reaching an estimated 21.9 million weekly listeners. Stations like ERA Radio have launched campaigns to strengthen their role not just as entertainment but as a unifying voice for a multi-ethnic society. As audiences become more fragmented, the ability of these different media to tell authentically Malaysian stories is what will ultimately maintain a strong cultural link. Social media has become the ultimate "link," where