Artists like Raisa , Tulus , and Dewa 19 remain legends, but new stars are born through video challenges. The song "Lagi Syantik" by Siti Badriah became a regional phenomenon when its dance routine flooded Instagram Reels. More recently, "Kupu-Kupu" by Tiara Andini utilized visual storytelling in its music video to generate millions of views, proving that the Music Video (MV) is still a vital form of popular video in Indonesia.