Look for a disk that says "No Media" or has an unallocated partition.
: Run lsusb . You should see an entry like Bus 002 Device 003: ID 13fe:5100 Phison Electronics Corp. USB DISK 50X [22†L29-L34]. 13fe usb disk 50x usb device
The 13fe USB Disk 50X USB Device is essentially the . It means the controller is awake, but the lights are off—it cannot access the memory inside. Look for a disk that says "No Media"
While you might have bought a drive with a "Kingston" or "Microcenter" logo on the outside, the "13FE" on the inside is what's actually talking to your Windows or Mac operating system. Why Does the Name Change? 13fe usb disk 50x usb device