Twk Lausanne Font — ((hot))

In 2025, the popular beverage brand vitaminwater underwent a significant rebrand that placed typography at the centre of its visual expression. The new identity replaced the previously used Helvetica Condensed with TWK Lausanne across all packaging and marketing materials. The designer noted that Lausanne’s “refined geometry and organic character” helped the brand feel more contemporary, friendly, and distinct from competitors.

Lausanne maintains a relatively open aperture. The 'c' and 'e' are not pinched shut. This ensures high legibility even at small point sizes, making it versatile for both headlines (72pt) and body text (9pt). twk lausanne font

The true test of any typeface is how it performs in the wild, and TWK Lausanne has been adopted by an impressive range of brands, studios, and publications. In 2025, the popular beverage brand vitaminwater underwent

Typography in the Lausanne style is rarely about the individual character, but rather about the rhythm of the block. When we consider long-form text, the primary objective is the reduction of friction. The eye must glide across the line, hop down to the next, and maintain cadence without fatigue. Lausanne maintains a relatively open aperture

Designed in 2016 and initially used for private projects, TWK Lausanne was officially launched to the public in 2017. It underwent successive modernizations, culminating in a massive expansion in March 2021 to a comprehensive family of . The Evolution of Swiss Modernism