Streamers like Jess No Limit and Windah Basudara have capitalized on the country’s massive mobile gaming market. Their highly energetic, humorous Let's Play videos of Mobile Legends and Free Fire attract millions of young viewers. 3. TikTok and the Virality of Short-Form Content
have set new benchmarks for viewership, leaning heavily on local folklore and urban legends. Global Action: Following the international success of
