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Perhaps the most instructive case study came from a film that defied expectations. Drishyam 2 , starring Ajay Devgn, was not a VFX-heavy spectacle typically associated with midnight demand. Yet its gripping narrative and positive word-of-mouth triggered a surge that stunned the industry. An exhibitor from Maharashtra remarked: "The demand for Drishyam 2 tickets has taken the industry by surprise. Generally films do not take 40–50% jumps after such a strong opening." The sequel brought back 12:30 am and 6:00 am shows, a trend that had been paused after several underperforming films. Maxus Borivali scheduled screenings at 12:30 AM, 6:00 AM, 6:45 AM, and 7:30 AM, while PVR Oberoi Mall added a 1:15 AM show due to rising demand. Gautam Dutta, CEO of PVR Limited, noted: "We are seeing the trend of families coming back to cinemas and Drishyam 2 pre-sales substantiates this trend." To help you better, could you clarify if