Reels remains the go-to platform for urban lifestyle, fashion, and premium brand entertainment. It caters heavily to the aesthetic preferences of millennials and Gen Z in major metropolitan areas like Surabaya, Bandung, and Medan. 2. Dominant Video Genres and Trends
: Generation Z is the primary force on TikTok, frequently revitalizing local performing arts by blending traditional dance with modern music. Reels remains the go-to platform for urban lifestyle,
Traditional TV is dying globally, but in Indonesia, the sinetron (soap opera) has simply mutated. Previously ridiculed for lazy plots (amnesia, evil maids, car crashes), the genre has reinvented itself. but in Indonesia
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