Are you interested in a (e.g., toddlers vs. teens)?
Traditional TV networks (like Nickelodeon or Disney XD) are facing stiff competition from independent creators. YouTube and TikTok are the dominant "channels" for boys.
The way boys discover new entertainment has fundamentally changed. According to a 2026 report from HypeAuditor, influencers have overtaken trailers and ads as the most powerful way to promote video games. For film studios, this means marketing campaigns must meet young audiences where they already are—on Roblox, on YouTube, within influencer content streams—rather than hoping those audiences will come to traditional channels.
By 2030, industry executives predict that AR glasses will make the digital and physical worlds nearly indistinguishable for teenagers. The content that resonates will be the content that integrates across both realms.