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: Spotify spent hundreds of millions securing exclusive distribution rights for top-tier podcasts to migrate audiences to their app.

: Today’s popular media spans traditional film and print to modern podcasts, graphic novels, and digital comics .

In the music and podcasting space, exclusivity is used to differentiate platforms with identical libraries. Because Spotify, Apple Music, and Amazon Music all offer the exact same 100 million songs, they must compete via alternative exclusive content:

The industry must be careful. If everything is exclusive, nothing is special.