What started as a grassroots phrase by activist Tarana Burke became a global phenomenon in 2017. By sharing stories of sexual harassment and assault on social media, millions of women and men exposed the systemic nature of abuse.
Use your social platforms to share the words of survivors directly, rather than speaking over them. What started as a grassroots phrase by activist
: Through early detection messaging or behavioral change programs, campaigns work to stop harm before it starts. How to Get Involved You can support these efforts by: : Through early detection messaging or behavioral change
Organizations must prioritize the well-being of the storyteller above the campaign's marketing goals. This involves establishing comprehensive informed consent, ensuring survivors retain ownership of their narratives, and providing robust psychological support to prevent re-traumatization during public disclosure. 2. Strategic Audience Segmentation 2. Strategic Audience Segmentation