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Artificial Intelligence transitioned from a speculative threat to a foundational tool in 2024. While the 2023 strikes established guardrails for creators, media companies are now using generative AI for localization (dubbing and subbing), high-end visual effects, and personalized content discovery. However, the year also marked a rise in "human-centric" marketing, where studios emphasize traditional craftsmanship to appeal to audiences wary of algorithmic content. Interactive and Social Gaming To offset stagnant subscriber growth in mature markets,