Customer revenue is the only source of positive cash flow. All other flows—information, materials, and funds—incur costs within the supply chain. 2. Supply Chain Performance: Achieving Strategic Fit
With the release of the , Chopra addresses the rapid advancements in technology, analytics, and global logistics that have reshaped how goods are produced and delivered. Customer revenue is the only source of positive cash flow
Firms choose from several routing structures to execute transport: Customer revenue is the only source of positive cash flow