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Traditional soap operas have been chopped into 30-second "shorts" for TikTok and YouTube Shorts. These videos rely on "emotional spikes" every 3 seconds—slapping, crying, evil laughing, or dramatic zoom-ins. This hyper-edited style has influenced younger creators, who now mimic the "sinetron style" for satirical sketches about office life or school dramas.
Indonesian gamers have been making a name for themselves in the global gaming community, with popular YouTube channels like:
A new format, micro-drama (or "short drama"), is rapidly reshaping the digital entertainment landscape. These are bite-sized episodes, typically 1-2 minutes long, designed to fit perfectly into the busy lives of Millennials and Gen Z. Research from the IDN Research Institute shows that 61% of young Indonesians watch micro-dramas almost every day or several times a week. These mini-soap operas are "fast, emotional, and increasingly favored by young people," according to William Utomo, COO & Founder of IDN. Platforms like TikTok are driving this trend, and IDN has launched its own feature, NONTON, to cater specifically to this growing demand.
