Which alternative should I write, or suggest a different angle?
Smartphone users were already combining the physical and digital, price-checking products on their phones while standing in local markets.
In 2013, African music—specifically Nigerian Afrobeats and Ghanaian Azonto—officially transitioned from regional dominance to international obsession. Video was the primary vehicle for this conquest. High-definition music videos became the ultimate showcase for a wealthy, cosmopolitan, and deeply fashionable African lifestyle that defied old, outdated Western stereotypes. Several key video releases in 2013 defined this shift: