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The new-age Indian village woman is also turning entrepreneur. With access to microfinance and government initiatives, many women are starting their own businesses, such as:

The National Commission for Women launched in May 2025, an AI literacy program that has already trained about 2,500 women from rural and semi-urban areas in digital privacy, safe online practices, and the responsible use of AI tools. Microsoft, Frontier Markets, and Saral Jeevan have partnered to train 30,000 rural SHG women in AI-led digital literacy and business tools. And Amrita Vishwa Vidyapeetham, in collaboration with the National Skill Development Corporation, has developed a digital literacy curriculum specifically for rural women under the SANKALP project, covering everything from basic smartphone usage to online transactions. indian village women pissingcom new

The changing lifestyle and entertainment preferences of Indian village women are having a significant impact on their lives. Some of the positive impacts include: The new-age Indian village woman is also turning

The evolving lifestyle and entertainment preferences of Indian village women represent a profound structural shift in rural society. As infrastructure improves and digital inclusion deepens, these women will continue to discard outdated stereotypes. By embracing the digital world, rural Indian women are not merely consuming modern entertainment; they are actively rewriting the narrative of what it means to live, work, and thrive in rural India. Share public link And Amrita Vishwa Vidyapeetham, in collaboration with the

2. From Consumers to Creators: The Rise of Rural Influencers