| Platform | Best Formats | |----------|---------------| | | “Day in the life” (urban/rural), cooking with grandmothers, travel to craft clusters | | Instagram | Reels: sari draping hacks, street food close-ups, festival decor timelapse | | Pinterest | Infographics (states & their food), step-by-step rangoli designs | | Blog/Newsletter | Deep dives – history of a dance form, Ayurveda for seasons | | TikTok (global) | Bite-sized: chai recipe, foot-tapping classical dance moves |
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