Piracy sites use terms like "Exclusive" to lure users into downloading what they claim is a high-quality (HD) or "first-on-web" version of a trending movie.
Reports from the day of the film's release confirm that "Dasara" was indeed leaked online shortly after hitting theaters. It was made available for download and streaming on a network of piracy sites, with Filmyzilla being one of the primary platforms named in reports. The leak included high-definition prints, making it a significant threat to the film's opening weekend revenues.
The trade analysts have a specific term for this: "Weekend Killer." If the Filmyzilla Dasara Exclusive is uploaded on a Thursday night, the Friday morning shows see a noticeable dip.