However, this creator economy is undergoing rapid consolidation. The "gold rush" of 2018-2022 is over. Today, the market is saturated. To survive, creators are becoming media companies—hiring writers, editors, and managers. Simultaneously, legacy media (Disney, Warner Bros, Paramount) are desperately trying to buy digital relevance.

The boundary between video games and traditional television is blurring. Audiences increasingly demand agency over their entertainment. Interactive storytelling allows viewers to choose narrative paths, altering character fates and ending outcomes in real time. 5. Conclusion