For years, H.264 was the standard for internet video. It allowed encoders to compress files efficiently, but pushing a full-length film down to 300MB often resulted in noticeable macroblocking (pixelation) during fast-moving scenes. High Efficiency Video Coding (H.265 / HEVC)
To help you see the difference, here is a comparison of the two approaches: 10xmovie 300mb extra quality
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