SiteWit is now Kliken. Our new name reflects how we're growing our automated solutions to help you reach more customers. LEARN MORE

The rise of YouTube, podcasts, and independent streaming has allowed older women to title their own content. Channels like Betty White’s Off Their Rockers (though White was the host, the title emphasizes mischief over identity) and The Kichen Sisters (two octogenarians cooking) show what happens when older women control the means of production. Podcasts like 70 Over 70 (interviews with people over 70, gender-balanced) and The Longest Shortest Time (parenting-focused, occasionally featuring older mothers) are creating new title conventions.

Modern entertainment content has expanded the narrative possibilities for older female characters by focusing on several key themes: