Kotler -

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To call Kotler “the father of modern marketing” is like calling Einstein “the guy with the hair.” It’s accurate, but it misses the seismic shift. Before Kotler, marketing was a department. After Kotler, marketing became a logic —a lens through which to view the entire organization and, more radically, all of human behavior. kotler

Kotler has chronicled the evolution of the field through a series of stages that reflect changing consumer behavior: Selecting one or more specific segments to enter

Over the past six decades, Kotler has authored or co-authored over 80 books, including his magnum opus, Marketing Management —widely regarded as the most widely used marketing textbook in the world. 📚 The Evolution of Marketing Thought marketing was a department. After Kotler