There is high viewership for content that shows the excitement of new clothes, regardless of whether they are practical.

Why would such a video gain traction? Because frivolous purchasing is a widely shared human experience—and often a humorous one.

By the end of the 60-second clip, the protagonist is buried under a mountain of neon paper, eventually emerging in an outfit made entirely of—you guessed it—Post-It notes. Why the Video Went Viral