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Bandersnatch (Black Mirror) was a test balloon. The future is "choose your own adventure" at scale. Popular media will likely integrate voting mechanics, where the audience decides the ending of a reality show in real-time, or interactive documentaries where you dig through the evidence yourself.

The Streaming Revolution and the Death of the "Watercooler Moment" wwwmomxxx

Who is the ? (Students, industry professionals, casual readers?) Bandersnatch (Black Mirror) was a test balloon