The proliferation of smartphones meant that entertainment was no longer confined to the living room.
By late 2022, TikTok’s recommendation engine had fundamentally changed how music, movies, and books achieved commercial success. The entertainment industry stopped viewing social media as a marketing tool and started treating it as the primary launchpad. Songs were being written specifically to trend in 15-second snippets. Movies were greenlit based on viral internet challenges. The Copycat Era pornworld 22 08 13 gina gerson and aubrey black 2021
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