Avoid the “Poverty Porn” or “Palace Porn” extremes. The most viral Indian lifestyle content focuses on the MIDDLE CLASS —the struggle with the washing machine, the pride in the steel tiffin box, and the joy of a monsoon afternoon. That is the real India.
: A rise in content produced in regional languages with English subtitles to capture grassroots trends. Avoid the “Poverty Porn” or “Palace Porn” extremes