Create live segments and target the right people for messages based on their behaviors.
Create live segments and target the right people for messages based on their behaviors.
In the mental health sector, campaigns like The Real Convos or Seize the Awkward rely heavily on video testimonials. Instead of doctors explaining depression, they feature a 22-year-old explaining the weight of getting out of bed. By shifting the authority from the expert to the survivor, these campaigns reduce stigma. A young person watching at 2 AM thinks, “If they survived this, maybe I can too.”