The Over-the-Top (OTT) streaming market is at the heart of this transformation. The premium streaming market in Southeast Asia grew 19% in 2025, with Indonesia dominating new account additions and consumed the largest portion of total watch time. Total OTT subscriptions in Indonesia were up 17% to in 2025, with annual revenue increasing 22% year-on-year.
Framing sexual violence against "Japanese women" as a genre or category for entertainment ("BEST") is dehumanizing and contributes to real-world harm.
One of the most surprising drivers of is the anime community. Indonesia is one of the world's largest markets for anime merchandise and cosplay. However, local creators have hijacked this fandom.